Paradies Inventor
Die Kremers

Values

Tradition and modernity –
our values since 1854

Our family has been guarding the quality of sleep since 1854 and is constantly setting new standards in sleeping comfort. Particularly, our generation has a responsibility towards people and the environment. That’s why we are continuously and intensively working on new and innovative products with sustainable, healthy properties that are based on natural and resource-conserving raw materials.

We are proud of the level of sustainability that we have achieved with our products and our production site in Germany. In addition, we are convinced that we will continue to take a step in the right direction every day in the future, true to our philosophy:

To create durable values, where the priority is on uncompromising quality and a high level of responsibility for people and the environment, rather than short-term trends. We want to and will remain your brand with heart in the future. Thank you for your trust and sleep well.

5. Paradies
generation

Klaus D. Kremers

Vögel fliegen in Herzfomation über Landschaft

Home

Strength lies in rest –
our site on the Lower Rhine

Our home is on the Lower Rhine, and has been for many generations. The heart of our company beats in the calm town of Neukirchen-Vluyn – here, where the horizon is wide and the air is clear.

The Lower Rhine is characterized by a pragmatic and hardworking breed of people. Down-to-earth, always candid, and with strong leg muscles, because the bicycle is the transport of choice in these parts. Agriculture and horticulture dominate the picture in this rich cultural landscape. Broad fields intermingle with lush meadows. The numerous cows peacefully lift their noses towards the breeze, while old creeks provide a quiet refuge for flora and fauna. Migrating birds are popular guests.

A region with its qualities, and people that preserve and nurture their environment and allow it to prosper with an awareness of these qualities. For us, it is our obvious home – it is where most of our employees live, in peace, and always with a view to the next generation.

Our actions are shaped by the peace and stability of the Lower Rhine.
Waldweg
Our headquarters are located in the center of the calm town of Neukirchen-Vluyn.
Paradies Stammhaus

1854 Company founded in Vluyn
on the Lower Rhine

In 1854, Wilhelm Kremers (the great-great-grandfather of the current directors) founded a wadding and quilt factory in Vluyn on the Lower Rhine. Wilhelm Kremers was very good at reading the signs of the times; while industrialism was still in its infancy, he started investing in machinery for manufacturing advanced products.

Couple Kremers

since1870 Company modernised
with steam power

In 1870, the company adopted the name "Gebr. Kremers" (Kremer Brothers), which would stay with the company for many years to come. The foundations had been laid for a booming family business. No sooner had the second generation taken over (in the form of Heinrich, Gottfried and Jakob Kremers) than the company was using steam power – which in those days was an up-and-coming technology.

Company modernised with steam power

since1900 Expansion and
innovation

At the turn of the century, the third generation of the family joined the company when Wilhelm Kremers took over the reins. He had a real skill for acquiring customers way beyond the confines of the Lower Rhine and he managed to find them in the major German cities, the Netherlands and Belgium.

production hall

since1930 The Great Depression and
World War II

After the premature death of Wilhelm Kremers in 1930, his widow guided the company through the harsh years of The Great Depression and World War II. During this period, the company set up new store rooms, dispatch areas and a new eiderdown department, and it also constructed a new office building.

Van Kremers Steppdecken

since1945 Recovery and
growth

After the Second World War, the fourth generation took charge. With Werner and Dieter Kremers now at the helm, the family business lived through a period of reconstruction and the early stages of economic recovery. By the 1950s, it was – once again – distributing its bedding products at an international level.

production hall

since1949 Development
of synthetic filling fibres

In 1949, Gebr. Kremers started to be seen as a pioneer in the processing of synthetic filling fibres for bedding and sleeping bags. The driving force behind this development was a certain Professor Paul Schlack, who was responsible for inventing the polyamide fibre known as "nylon".

production hall

since1954 Production of sleeping bags
for expeditions

In 1954, the company supplied the sleeping bags for the first expedition to the Himalayas. These were filled with synthetic fibres (Dralon was used initially before switching over to the new polyester fibre). Further expeditions quickly followed, including those undertaken by Hermann Buhl and Dr Karl M. Herrligkoffer.

Mont Everest

1958 Plant in
Stuttgart

The company expanded by taking over other firms and constructing new plants. It kick-started this process by purchasing the Ideal quilt factory in Stuttgart in 1958 and constructing a modern plant in Winnenden near Stuttgart.

quilt factory in Stuttgart

1965 Acquisition of the
Paradies brand

In 1965, the brothers acquired a bedding company called Paradiesbettenfirma M. Steiner & Sohn (formerly based in Frankenberg, Saxony). The purchase brought with it all the company's expertise and the "Paradies" brand, a label rich in tradition that had been entered in the Berlin trade mark register way back in 1903.

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since1969 First fibre
filling invented

Werner and Dieter Kremers invested in the development of a new type of fibre filling. The first washable quilt containing a textile fibre filling was a first for the bedding market and it played a key role in redefining sleep in Germany.

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since1970 Consumer advertising

In 1970 Paradies embarked on a large-scale and very successful advertising campaign using the media of TV, radio and print. This created the basis for the high profile that the brand enjoys today.

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since1977 "Natürlich Paradies" fillings –
the natural choice!

Paradies successfully launched its new Biofill and Biolana natural fillings on the market under the slogan "Natürlich Paradies" (a word play on the company's name, which means "paradise") – these fillings were the result of the scientifically verified research undertaken by Paradies into healthy and refreshing sleep.

Advertisements

since1990 Image, market success
and retail

The new slogan "Die Marke mit Herz" ("the brand with a heart") marked the start of the 1990s. Working in conjunction with retail partners, the company harnessed the power of campaigns at POS and newspaper inserts to raise brand awareness.

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since1997 Innovative
reVita support core

The Paradies thermoactive reVita support core was a brand new development that expanded the Paradies range by adding pressure-relieving products such as neck support pillows, seat cushions, bolster rolls and neck supports.

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2002 Development of
Paradies Biofill

In 2002, Paradies introduced the market to a brand new type of product when it launched Paradies Biofill® – an innovative and environmentally friendly textile fibre made from annually renewable raw materials based on vegetable starch.

Paradies Biofill®

2003 Paradies celebrates major
anniversaries

Paradies had two good reasons to celebrate in quick succession; in 2003, the brand had its 100th birthday and in 2004 the company turned 150. Lots of activities were timed to coincide closely with the anniversaries.

Advertisements

since2005 Campaigns aimed at
consumers

By introducing test weeks, competitions and attractive promotional gifts, Paradies began actively supported the retail industry in the sale of its goods. The successful "Test our best - with 14-day cooling-off period" campaign is still going strong today.

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2009 Development of
Paradies Fill 2.0

Paradies Fill® 2.0 – a sustainable and environmentally friendly textile fibre filling made from recycled materials that helps conserve scarce resources – was the result of many years of research carried out in accordance with the quality values of the Paradies brand.

Paradies Fill 2.0

since2010 100% of electricity
from renewable sources

Since 2010, Paradies GmbH has obtained all of its electricity from renewable sources (solar) without CO2 emissions or the use of nuclear power.

Oekostrom

2013 Development of
Cool Comfort

The first branded quilt to feature Softcell® Cool  (a textile fibre filling with active cooling) was a major milestone in terms of new developments. Tiny microcapsules are used to store excess heat, thereby providing a much cooler and drier sleeping climate.

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since2013 Paradies fair-trade cotton
Organic cotton from certified organic farming

Independent fair-trade certification guarantees our customers that our cotton has been certified in accordance with international fair-trade standards. In this way, we help to improve the living and working conditions of cotton producers in developing countries.

Fairtrade

since2016 Paradies becomes
climate-neutral

Since 2016, Paradies has been involved in global projects to offset CO2 emissions, thus compensating for its annual emissions amounting to 600 tonnes while also helping to fund exciting climate projects throughout the world.

Klimaneutral

since2018 RDS-certification of all
down and feathers

RDS-certification (IDFL 005816) documents full transparency in the supply chain with integrated traceability. It also guarantees strict adherence to animal welfare regulations, including no live plucking or animals which are force-fed (foie gras production).

RDS

since2019 Switching to (almost)
exclusively organic materials

We do our very best to use only natural resources and renewable or recyclable raw materials for our products. For Paradies, “organic” means: Filling made from environmentally friendly natural fibres, fabric made from breathable Paradies Greentex® organic cotton (from certified organic farming) and pillow cores made from organic natural latex.

Bio-Organic

Paradies factory outlets

You can buy Paradies products directly from our factory outlets at a reduced cost. Our expert sales team is happy to advise you and help you find a product that perfectly meets your needs. All mattress types which are on offer can be tested at the outlets.

The duvets, pillows, and mattresses are factory seconds, surplus products or products from a discontinued collection. The latest range of Paradies products is only available from our retail partners – specialist stores and retailers, high-quality department and furniture stores, and in our partners’ online shops.

Bettdecken
Bettwäsche Tagesdecken Handtücher Bademäntel Körperpflege-Produkte Bettgestelle
  • Duvets and pillows
  • Mattresses and slatted frames
  • Bed covers
  • Down and feather duvets
  • Mattress toppers and overlays
  • Bed linen and pillow covers
  • Fitted sheets
  • Throws and blankets
  • Rugs
  • Bath mats
  • Hand towels
  • Nightwear
  • Dressing gowns and bathrobes
  • T-shirts, clothing
  • Underwear
  • Toys, nursery rhyme books
  • Sleeping bags for children
  • High-quality cosmetic products
  • Sleeping bags
  • Bed frames

Factory outlets


    Protective measures:
    We ask you to follow the hygiene regulations when making your purchase. Protect yourself and others!

  • Neukirchen-Vluyn (near Krefeld)
    Rayener Straße 14
    47506 Neukirchen-Vluyn
    Phone: (+49) (0) 28 45 / 20 32 48

    Opening hours

    DayTime
    Monday 14:00 – 17:00
    Tuesday 14:00 – 17:00
    Wednesday 14:00 – 17:00
    Thursday 12:00 – 18:00
    Friday 14:00 – 18:00
    Saturday 10:00 – 13:00

    Directions

    A 40 in the direction of Venlo, exit Neukirchen-Vluyn. After exiting, turn right onto Linforter Straße in the direction of Neukirchen-Vluyn. At the second set of traffic lights on Linforter Straße turn left onto Tersteegenstraße. Continue to the roundabout, then take the first exit right onto Vluyner Nordring. Take the second left onto Rayener Straße. After about 150m you will see the Paradies factory outlet on your right.

  • Hannover
    Merkurstraße 9
    30419 Hannover
    Phone: (+49) (0) 5 11 / 27 87 22

    Opening hours

    DayTime
    Monday 14:00 – 17:00
    Tuesday 14:00 – 17:00
    Wednesday 14:00 – 17:00
    Thursday 12:00 – 18:00
    Friday 14:00 – 18:00
    Saturday 10:00 – 13:00

    Directions

    B14 from Stuttgart via Waiblingen or from Schwäbisch Hall – exit Winnenden. Turn left at the second set of traffic lights (next to McDonald’s). At the roundabout take the first exit right onto Max-Eyth-Straße. The Paradies factory outlet is situated on the left at the end of Max-Eyth-Straße/the corner of Brückenstraße.

  • Winnenden (near Stuttgart)
    Brückenstraße 9
    71364 Winnenden
    Phone: (+49) (0) 71 95 / 18 06 52

    Opening hours

    DayTime
    Monday 14:00 – 17:00
    Tuesday 14:00 – 17:00
    Wednesday 14:00 – 17:00
    Thursday 12:00 – 18:00
    Friday 14:00 – 18:00
    Saturday 10:00 – 13:00

    Directions

    B14 from Stuttgart via Waiblingen or from Schwäbisch Hall – exit Winnenden. Turn left at the second set of traffic lights (next to McDonald’s). At the roundabout take the first exit right onto Max-Eyth-Straße. The Paradies factory outlet is situated on the left at the end of Max-Eyth-Straße/the corner of Brückenstraße.

Contact

We want the customers who place their trust in our products and the Paradies brand to be completely satisfied and that is why we are continuously striving to optimise our products.

If you have any questions, please do not hesitate to get in touch via email: info@paradies.com.

You can also write to us with your requests or suggestions and we will get back to you as quickly as we can.

Yours, Paradies GmbH