Die Kremers

Values

Tradition and modernity –
our values since 1854

Our family has been guarding the quality of sleep since 1854 and is constantly setting new standards in sleeping comfort. Particularly, our generation has a responsibility towards people and the environment. That’s why we are continuously and intensively working on new and innovative products with sustainable, healthy properties that are based on natural and resource-conserving raw materials.

We are proud of the level of sustainability that we have achieved with our products and our production site in Germany. In addition, we are convinced that we will continue to take a step in the right direction every day in the future, true to our philosophy:

To create durable values, where the priority is on uncompromising quality and a high level of responsibility for people and the environment, rather than short-term trends. We want to and will remain your brand with heart in the future. Thank you for your trust and sleep well.

5. Paradies
generation

Rolf W. J. Kremers and
Klaus D. Kremers

Vögel fliegen in Herzfomation über Landschaft

Home

Strength lies in rest –
our site on the Lower Rhine

Our home is on the Lower Rhine, and has been for many generations. The heart of our company beats in the calm town of Neukirchen-Vluyn – here, where the horizon is wide and the air is clear.

The Lower Rhine is characterized by a pragmatic and hardworking breed of people. Down-to-earth, always candid, and with strong leg muscles, because the bicycle is the transport of choice in these parts. Agriculture and horticulture dominate the picture in this rich cultural landscape. Broad fields intermingle with lush meadows. The numerous cows peacefully lift their noses towards the breeze, while old creeks provide a quiet refuge for flora and fauna. Migrating birds are popular guests.

A region with its qualities, and people that preserve and nurture their environment and allow it to prosper with an awareness of these qualities. For us, it is our obvious home – it is where most of our employees live, in peace, and always with a view to the next generation.

Our actions are shaped by the peace and stability of the Lower Rhine.
Waldweg
Our headquarters are located in the center of the calm town of Neukirchen-Vluyn.
Paradies Stammhaus

1854 Company founded in Vluyn
on the Lower Rhine

In 1854, Wilhelm Kremers (the great-great-grandfather of the current directors) founded a wadding and quilt factory in Vluyn on the Lower Rhine. Wilhelm Kremers was very good at reading the signs of the times; while industrialism was still in its infancy, he started investing in machinery for manufacturing advanced products.

Couple Kremers

from1870 Company modernised
with steam power

In 1870, the company adopted the name "Gebr. Kremers" (Kremer Brothers), which would stay with the company for many years to come. The foundations had been laid for a booming family business. No sooner had the second generation taken over (in the form of Heinrich, Gottfried and Jakob Kremers) than the company was using steam power – which in those days was an up-and-coming technology.

Company modernised with steam power

from1900 Expansion and
innovation

At the turn of the century, the third generation of the family joined the company when Wilhelm Kremers took over the reins. He had a real skill for acquiring customers way beyond the confines of the Lower Rhine and he managed to find them in the major German cities, the Netherlands and Belgium.

production hall

from1930 The Great Depression and
World War II

After the premature death of Wilhelm Kremers in 1930, his widow guided the company through the harsh years of The Great Depression and World War II. During this period, the company set up new store rooms, dispatch areas and a new eiderdown department, and it also constructed a new office building.

Van Kremers Steppdecken

from1945 Recovery and
growth

After the Second World War, the fourth generation took charge. With Werner and Dieter Kremers now at the helm, the family business lived through a period of reconstruction and the early stages of economic recovery. By the 1950s, it was – once again – distributing its bedding products at an international level.

production hall

from1949 Development
of synthetic filling fibres

In 1949, Gebr. Kremers started to be seen as a pioneer in the processing of synthetic filling fibres for bedding and sleeping bags. The driving force behind this development was a certain Professor Paul Schlack, who was responsible for inventing the polyamide fibre known as "nylon".

production hall

from1954 Production of sleeping bags
for expeditions

In 1954, the company supplied the sleeping bags for the first expedition to the Himalayas. These were filled with synthetic fibres (Dralon was used initially before switching over to the new polyester fibre). Further expeditions quickly followed, including those undertaken by Hermann Buhl and Dr Karl M. Herrligkoffer.

Mont Everest

1958 Plant in
Stuttgart

The company expanded by taking over other firms and constructing new plants. It kick-started this process by purchasing the Ideal quilt factory in Stuttgart in 1958 and constructing a modern plant in Winnenden near Stuttgart.

quilt factory in Stuttgart

1965 Acquisition of the
Paradies brand

In 1965, the brothers acquired a bedding company called Paradiesbettenfirma M. Steiner & Sohn (formerly based in Frankenberg, Saxony). The purchase brought with it all the company's expertise and the "Paradies" brand, a label rich in tradition that had been entered in the Berlin trade mark register way back in 1903.

Advertisements

from1969 First fibre
filling invented

Werner and Dieter Kremers invested in the development of a new type of fibre filling. The first washable quilt containing a textile fibre filling was a first for the bedding market and it played a key role in redefining sleep in Germany.

Advertisements

from1970 Consumer advertising

In 1970 Paradies embarked on a large-scale and very successful advertising campaign using the media of TV, radio and print. This created the basis for the high profile that the brand enjoys today.

Advertisements

from1977 "Natürlich Paradies" fillings –
the natural choice!

Paradies successfully launched its new Biofill and Biolana natural fillings on the market under the slogan "Natürlich Paradies" (a word play on the company's name, which means "paradise") – these fillings were the result of the scientifically verified research undertaken by Paradies into healthy and refreshing sleep.

Advertisements

from1990 Image, market success
and retail

The new slogan "Die Marke mit Herz" ("the brand with a heart") marked the start of the 1990s. Working in conjunction with retail partners, the company harnessed the power of campaigns at POS and newspaper inserts to raise brand awareness.

Advertisements

from1997 Innovative
reVita support core

The Paradies thermoactive reVita support core was a brand new development that expanded the Paradies range by adding pressure-relieving products such as neck support pillows, seat cushions, bolster rolls and neck supports.

Advertisements

2002 Development of
Paradies Biofill

In 2002, Paradies introduced the market to a brand new type of product when it launched Paradies Biofill® – an innovative and environmentally friendly textile fibre made from annually renewable raw materials based on vegetable starch.

Paradies Biofill®

2003 Paradies celebrates major
anniversaries

Paradies had two good reasons to celebrate in quick succession; in 2003, the brand had its 100th birthday and in 2004 the company turned 150. Lots of activities were timed to coincide closely with the anniversaries.

Advertisements

from2005 Campaigns aimed at
consumers

By introducing test weeks, competitions and attractive promotional gifts, Paradies began actively supported the retail industry in the sale of its goods. The successful "Test our best - with 14-day cooling-off period" campaign is still going strong today.

Advertisements

2009 Development of
Paradies Fill 2.0

Paradies Fill® 2.0 – a sustainable and environmentally friendly textile fibre filling made from recycled materials that helps conserve scarce resources – was the result of many years of research carried out in accordance with the quality values of the Paradies brand.

Paradies Fill 2.0

2013 Development of
Cool Comfort

The first branded quilt to feature Softcell® Cool  (a textile fibre filling with active cooling) was a major milestone in terms of new developments. Tiny microcapsules are used to store excess heat, thereby providing a much cooler and drier sleeping climate.

Advertisements

Contact

We want the customers who place their trust in our products and the Paradies brand to be completely satisfied and that is why we are continuously striving to optimise our products.

If you have any questions, please do not hesitate to get in touch via email: info@paradies.com.

You can also write to us with your requests or suggestions and we will get back to you as quickly as we can.

Yours, Paradies GmbH