Die Kremers

Your high standards
spur us on

For 160 years, we have worked ceaselessly to further our research and have never tired of developing sophisticated bedding products and other goods that are designed to improve your quality of life. The Paradies product research team is constantly seeking new ways to promote healthy sleep and enhance its recuperative effects.

Our in-house lab facilities enable us to simulate real-life scenarios. And by consistently investing in research and development, we are always one step ahead with our expertise. Our cooperation with industrial anthropologists, clothing physiologists and test labs at independent research institutes means that we can meet your high standards – as well as our own – time after time.

However, there is much more to Paradies than sophisticated first-class products Paradies also embodies a corporate philosophy that is deeply committed to meeting the basic needs of people no matter where they live: rest, well-being and security within a healthy living environment.

5. Paradies
– The latest generation

Klaus and Rolf Kremers

1854 Company founded in Vluyn
on the Lower Rhine

In 1854, Wilhelm Kremers (the great-great-grandfather of the current directors) founded a wadding and quilt factory in Vluyn on the Lower Rhine. Wilhelm Kremers was very good at reading the signs of the times; while industrialism was still in its infancy, he started investing in machinery for manufacturing advanced products.

Couple Kremers

from1870 Company modernised
with steam power

In 1870, the company adopted the name "Gebr. Kremers" (Kremer Brothers), which would stay with the company for many years to come. The foundations had been laid for a booming family business. No sooner had the second generation taken over (in the form of Heinrich, Gottfried and Jakob Kremers) than the company was using steam power – which in those days was an up-and-coming technology.

Company modernised with steam power

from1900 Expansion and

At the turn of the century, the third generation of the family joined the company when Wilhelm Kremers took over the reins. He had a real skill for acquiring customers way beyond the confines of the Lower Rhine and he managed to find them in the major German cities, the Netherlands and Belgium.

production hall

from1930 The Great Depression and
World War II

After the premature death of Wilhelm Kremers in 1930, his widow guided the company through the harsh years of The Great Depression and World War II. During this period, the company set up new store rooms, dispatch areas and a new eiderdown department, and it also constructed a new office building.

Van Kremers Steppdecken

from1945 Recovery and

After the Second World War, the fourth generation took charge. With Werner and Dieter Kremers now at the helm, the family business lived through a period of reconstruction and the early stages of economic recovery. By the 1950s, it was – once again – distributing its bedding products at an international level.

production hall

from1949 Development
of synthetic filling fibres

In 1949, Gebr. Kremers started to be seen as a pioneer in the processing of synthetic filling fibres for bedding and sleeping bags. The driving force behind this development was a certain Professor Paul Schlack, who was responsible for inventing the polyamide fibre known as "nylon".

production hall

from1954 Production of sleeping bags
for expeditions

In 1954, the company supplied the sleeping bags for the first expedition to the Himalayas. These were filled with synthetic fibres (Dralon was used initially before switching over to the new polyester fibre). Further expeditions quickly followed, including those undertaken by Hermann Buhl and Dr Karl M. Herrligkoffer.

Mont Everest

1958 Plant in

The company expanded by taking over other firms and constructing new plants. It kick-started this process by purchasing the Ideal quilt factory in Stuttgart in 1958 and constructing a modern plant in Winnenden near Stuttgart.

quilt factory in Stuttgart

1965 Acquisition of the
Paradies brand

In 1965, the brothers acquired a bedding company called Paradiesbettenfirma M. Steiner & Sohn (formerly based in Frankenberg, Saxony). The purchase brought with it all the company's expertise and the "Paradies" brand, a label rich in tradition that had been entered in the Berlin trade mark register way back in 1903.


from1969 First fibre
filling invented

Werner and Dieter Kremers invested in the development of a new type of fibre filling. The first washable quilt containing a textile fibre filling was a first for the bedding market and it played a key role in redefining sleep in Germany.


from1970 Consumer advertising

In 1970 Paradies embarked on a large-scale and very successful advertising campaign using the media of TV, radio and print. This created the basis for the high profile that the brand enjoys today.


from1977 "Natürlich Paradies" fillings –
the natural choice!

Paradies successfully launched its new Biofill and Biolana natural fillings on the market under the slogan "Natürlich Paradies" (a word play on the company's name, which means "paradise") – these fillings were the result of the scientifically verified research undertaken by Paradies into healthy and refreshing sleep.


from1990 Image, market success
and retail

The new slogan "Die Marke mit Herz" ("the brand with a heart") marked the start of the 1990s. Working in conjunction with retail partners, the company harnessed the power of campaigns at POS and newspaper inserts to raise brand awareness.


from1997 Innovative
reVita support core

The Paradies thermoactive reVita support core was a brand new development that expanded the Paradies range by adding pressure-relieving products such as neck support pillows, seat cushions, bolster rolls and neck supports.


2002 Development of
Paradies Biofill

In 2002, Paradies introduced the market to a brand new type of product when it launched Paradies Biofill® – an innovative and environmentally friendly textile fibre made from annually renewable raw materials based on vegetable starch.

Paradies Biofill®

2003 Paradies celebrates major

Paradies had two good reasons to celebrate in quick succession; in 2003, the brand had its 100th birthday and in 2004 the company turned 150. Lots of activities were timed to coincide closely with the anniversaries.


from2005 Campaigns aimed at

By introducing test weeks, competitions and attractive promotional gifts, Paradies began actively supported the retail industry in the sale of its goods. The successful "Test our best - with 14-day cooling-off period" campaign is still going strong today.


2009 Development of
Paradies Fill 2.0

Paradies Fill® 2.0 – a sustainable and environmentally friendly textile fibre filling made from recycled materials that helps conserve scarce resources – was the result of many years of research carried out in accordance with the quality values of the Paradies brand.

Paradies Fill 2.0

2013 Development of
Cool Comfort

The first branded quilt to feature Softcell® Cool  (a textile fibre filling with active cooling) was a major milestone in terms of new developments. Tiny microcapsules are used to store excess heat, thereby providing a much cooler and drier sleeping climate.



We want the customers who place their trust in our products and the Paradies brand to be completely satisfied and that is why we are continuously striving to optimise our products.

If you have any questions, please do not hesitate to get in touch via email: info@paradies.com.

You can also write to us with your requests or suggestions and we will get back to you as quickly as we can.

Yours, Paradies GmbH